One of the most frequent compliments we receive at Little Box of Rocks is in respect to the product packaging. Every detail, from the weight of the card-stock to the thickness of the satin ribbon, was carefully agonized over for months. Most people can’t believe it when I tell them that I designed it entirely by myself, most often from my busy, child-filled kitchen, opting not to seek the services of a professional design firm. I love to tell people this, not only because I am proud of the hard work I invested, but because it empowers new entrepreneurs to know that they can do the same.
If you are in the throes of developing your product packaging, here are 4 factors to keep in mind as you go through the process.
1- Never Compromise Brand Image
The image and identity of your brand is the single most important item to consider when making decisions on your packaging. What you choose will speak directly to your customers, conveying a certain brand image whether you mean to or not. So, if your brand is intended to convey a relaxed and low key vibe, you’ll look to avoid boxes that offer a deluxe feel. Sounds pretty simple right? Yet I’ve seen countless entrepreneurs struggle with the concept, getting hung up on a specific type of packaging that just doesn’t match the brand image they’re aiming to achieve. Some questions to ask yourself are, how will the packaging look in photos? Will it convey the right feel on your instagram page? What message will it convey to the customer when they see it on the retail shelf? If the answers don’t align with your brand image, then it’s a deal-breaker.
2 – Consider The Customer Experience
A little company called Apple is famous for choosing its packaging based on customer experience. If you’ve ever opened an iPhone box, you will have felt the gentle gliding sensation as you opened the box, a finer detail intended to convey a unique sense of luxury. When you’re deciding on your product packaging, try as much as you can to imagine the way a customer will experience it. What will it feel like to unwrap your product? Will it be fast and easy to open or will it be more of a process? If your packaging is messy or hard to open, consider it a serious red flag.
3- Factor In Cost
This one seems quite obvious, but I’ve seen many entrepreneurs get excited over a specific type of packaging, only to realize (after a whole lot of work and planning) that it just isn’t cost effective. Remember that the cost of your packaging will drive up the price of your product. If you are looking to keep your product within a certain price range, this needs to be taken into careful consideration.
4- Don’t Forget Shipping
Speaking of cost, keep in mind that the dimensions of your product will affect the cost of shipping. If you’re hoping to keep this cost as low as possible then keeping the packaging as small as possible is ideal. Before you commit to buying any packaging, find out what size shipping box you will need to use in order to accommodate your product within its packaging and then get an exact cost from your shipping carrier. This is easily done by visiting the shipper’s website and entering the package specifications. You’ll also want to consider whether or not your packaging will be sturdy enough to withstand being tossed around in the mail. Be sure to choose packaging that is both cost effective and sturdy.